Have a look at the two similar drafted email above.
If you’re John from Fruity cupcakes & Co, which email do you think you would click through and have a glance at?
The key of personalizing your email is to be able to automatically send out dozen of emails but still make it appear as if you had written it yourself. To be able to achieve this effect, you can follow our tutorial video below:
Watch: Catalyst Grow – How to send out bulk emails that are personalised ( Email series )
This way, you can just focus on writing one single template and still have it personalised when sending it to multiple people. Saving you time while enhancing your efficiency.
If you go back to the drafted email comparison picture above, you can see that we actually used the phrase “We’ve attached the strategy we crafted in a pdf format below for your perusal.” as the course of action we want our potential prospect to take.
In another words, we want John to download the PDF document we attached in the email.
Now while this is the course of action we want John to take, John might be unaware of this. Or John doesn’t know where to look for the attached documents.
An improvised or better call-to-action you can implement is to hyperlink your call-to-actions within the email itself.
This way, the reader can click on the text to take the action you want them to take immediately without navigating around.
Plus, they will be able to see what you are offering instantly due to the colour contrast. Isn’t that sweet!
This is the section which most of the businesses tend to ignore.
Note: If you do not have this component in your newsletter marketing campaign, you are already doing it wrong. (For real)
When a customer first joined your newsletter database, it means that they finally have some loyalty, trust & interest in your brand.
Maybe they just bought your products, or just opted in to your services or finally believe in your content after watching your videos or reading your blogs for months! Do keep in mind that it is very rare for a new potential prospect to subscribe to your channel or your newsletter when they first came across your content.
It takes them months or years before they have a significant interest in what you’re doing and voice their support for you.
So please don’t ignore them.
Remember, the key to personalisation is to deliver your message as if you’re catering it to a particular individual only.
And to do that, you would need to gather tons of data. As many as possible.
Learn the names of your subscribers, their email address, their birthday, their address, their instagram handle etc. The more data you have on your subscribers database, the better your newsletter marketing campaign can be.
Do you what is the worst mistake a company can make on their newsletter marketing campaign?
Not reminding their followers where or when did they opted into your newsletter list.
Think about it, everyone hates spam. And if you don’t remind them when did they subscribed to your newsletter, they are going to treat your newsletter as spam or even add you to their blacklist!
That’s a customer you will never be able to reach out to via email again. Ever! Not everyone is able to recall what they did yesterday or a couple of hours ago, don’t make it hard for your visitors. Make it clear when you approach them.
People also hates it when you’re forcing to do something that they don’t want to.
For example: Forcing them to stay on your newsletter list when they don’t want to!
It’s very important that you respect people’s privacy and preference when it comes down to how you use their personal data. Do remember that they are the one who signed up for your newsletter in the first place using their own personal information.
They should be given the ultimate decision to stay or unsubscribe with your newsletter list.
Luckily, Mailchimp is well versed with what makes a good newsletter for any businesses. They also incorporated features such as unsubscribe button by default into your newsletter email.
As long as you don’t remove them, you should be fine.