BPP University – The consultation & digital marketing process

Let us share with you how the digital marketing campaign with BPP University went. ​

BPP University digital marketing by Catalyst Digital

Status of the project : Completed 

Relevance score: 8/10 

Total leads gathered : 34 across a duration of 1 and half week, 100 clicks into the registration form  

Marketing campaign code name: Malaysia BPTC Ads 

THINGS THEY NEED HELP WITH:

BPP University is one of the most popular and established law school in the United Kingdom. Every year, law graduate that is looking for a chance to work as a lawyer in the United Kingdom would need to go through a test called the “Bar Professional Training Course.” 

The same applies to international students as well. With Malaysia being one of  the country with most of their law students graduating abroad, BPP University would also like to be in touch with potential students to progress to the BPTC with them. 

Hence, we were tasked to market and reach out to potential and interest students in Malaysia who will be graduating from United Kingdom in the next 1-2 years. 

WHAT WE CREATED AND ASSISTED THEM WITH: 

Upon getting these request from them, our team got really excited because our CEO, Tan Jin Chi is also a law student previously before he founded Catalyst Digital. It comes in handy too because he used to network with lots of law students and definitely have an advantage in running marketing campaign towards them. 

Going into the planning stage of the campaign, we had planned the campaign using the following steps: 

(a) First, we looked at the location of the said campaign. Because it is happening in Kuala Lumpur  town centre, we have to assume that no one would travel more than 40KM just for an audition. It does not make sense financially for the participants. 

Hence, we decided that the location of our advertisement will only be in Kuala Lumpur with a 40km radius, reaching Klang at its furthest point. 

(b) Secondly, we looked at the nature of the campaign. As it is a campaign on a course after degree, we would only target it to adults at  the age of 23-28. This is to ensure we market it to the right audience. 

We do realise that we might miss a few leads by not expanding the age gap but it would not make sense in financial terms. Spending a couple of hundred bucks more just to gather a few leads more is not wise. It is better to spend that sum onto a more targeted audience to gain more leads instead. 

(c) Thirdly,  we looked at the creativity needed for the campaign. As it is a campaign targeted young adults, our team had to experience whether a “straightforward” or “story-telling” approach is more suitable for the campaign. 

Our team experimented with multiple type of images and two different kind of copywriting before going all in on the budget.  We realise that law students relates to advertisement with a “straightforward” approach more. 

Safe to say, we pulled off a successful campaign for our clients and captured another client to work with on a long term basis. 

If you love  how we worked with them and would like to start a project with us, start by clicking here to get more information. 

If you would love to see how we worked with other Universities, check out our collaboration with Australia Institute of Music here.

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