The best quote about music that we have heard goes something like this:
“Without music, life would be a mistake”- Friedrich Nietzsche
Although the quote might sound dark (Nietzsche was an existentialist after all), I find that to be very true because let’s face it, do you know anyone that has never heard of music? Why is it so powerful, and why it has this uncanny ability to move us? Well, what I think is happening when we are listening to music is that we are experiencing something transcendental at the comfort of our chairs. Music is the epitome of extracting order from chaos as each instrument alone is in a state of chaos and with the aid of the composer, has brought into order
to be something magnificent. Isn’t that life itself? Everything came into this chaotic existence and as time progresses, everything comes into order.
Do you know that music is more than an auditory phenomenon, rather a universal one? If you were to take the orbits of the planets
and compare them to the fundamentals of frequency arrangement in music,
they share a lot of similarities. The concept is known as Musica Universalis
which also known as the harmony of spheres.
Having said that, there is no denying that music is a powerful force. It can evoke emotions without a seconds notice and it has this magic ability to transport you back into time
. Hence, it can be a powerful tool to be included in your marketing toolbox. How can we use music in marketing?
Have you ever heard of the modes of persuasion? They are a collection of ethical strategies that you implement to persuade someone into doing something that you want.
I one way or another, they are often used in digital marketing to help capture the audience and directing them into taking the actions that they need t required to take. According to that concept, there are 4 major elements
that we need to hit spot on if we want to make sure that what we have in hand is able to persuade someone.